Catalyst.png

Catalyst Design Brief Bumper Design

This was an academic project for an actual client in which I created both a creative brief and a bumper for the Arizona PBS television show Catalyst.

Context

This was a project for the Arizona PBS television show Catalyst.  As a part of an academic project for the Arizona State University Graphics Information Technology (GIT) program, I was tasked with creating a bumper that would be placed at the end of the program.  The brand for Catalyst was not set at the time of this project. 

My Input

  • Identified drivers

  • Researched Audience and Demographics

  • Created audience personas

  • Identified the Tone

  • Identified the Message and Key Takeaway

  • Created a color scheme

  • Created a new logo for Catalyst in Adobe Photoshop and Illustrator

  • Created Bumper in Adobe After Effects

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Brochure Design